From Frans Johanssen
Frans Johansson here, the author of The Medici Effect. A couple of weeks ago my friend Kristian contacted you about the Medici Summit – so I hope I am not imposing with another piece of very cool news (it won’t be a habit). But this is very exciting and I wanted to share it as widely as possible.
My publisher Harvard Business School Press has just done a first. They sent me the pdf for The Medici Effect for me to post on my site www.themedicieffect.com. Anyone can download it, post it, and share it with anyone for free. They have never done anything like this in the past and we are all very curious about what could happen. I am excited for many reasons. It is clear that the book has had a global appeal (translated into 17 languages at this point) and also appeal in areas way outside of the corporate crowd (scientists, artists, policymakers, educators, freelance designers and entrepreneurs to name a few). This way The Medici Effect message can much more easily reach them. Obviously I am also curious as to how this will affect hardcover/paperback sales. The idea is that it will rise, of course – we will see. So – very excited. I would love for you to post something about this on the blog and to help spread the word in any other way you might think of. The pdf is on the homepage of the site http://www.themedicieffect.com and includes the entire book, not just bunch of chapters.