Reflecting on my previous post about Second Cup, I’m wondering if that’s just the way it all goes. When we create something different, if it’s truly innovative, it catches on and hopefully is a success. We’ve created or done something different, useful, funky, cool. To a certain degree, it’s successful because it’s different.
So, what happens next? Well, one of 3 things:
- the innovation is copied/borrowed, and similar products or ideas are introduced. The original creation is no longer…original…
- the innovation goes stale, or burns out, because isn’t recharged regularly
- the audience for the innovation sees other not-so-innovative ideas in action which are gaining popularity, and they start to lean towards those new bland ideas, and the original idea loses it’s popularity
There may be more, but those 3 come to mind.
The fact that innovation must be practiced continuously again puts it on par with quality. As improvement (quality) must be continuous so must innovation.
— Michael S. Slocum, Ph.D.
Innovation Cycles: Open and Closed