What? No recommendations? Now what?!

I just posted a comment to the Spark blog on a recent interview with Caterina Fake on Hunchand theFuture of Search.

Here’s what I said:

One of my fears of recommendation engines is the end of finding search gems I wasn’t looking for. These engines are typically built on the idea of that people who did X, bought Y and therefore “think like you”, so you might be interested in what they are interested in. This is effective in building community and connections with like-minded people, however, some of our true discoveries and learning come from being connected to people with different views and different interests. I’m not sure how/if these connections can be made by recommendation engines. I’ll throw this out to developers to consider.


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