Design. Honestly.

Inspired this week by an encounter with A.M. García while at AccessAbility.

Antonio García is a Chicago-based strategist, writer and brand consultant for the industries of design + innovation. When he’s not shaping and sharing the stories and futures of authentic brands, he draws, designs and djs.

Here’s some of what he shared with me about design:

  • Authenticity is critical, especially communicating across cultures
  • Designers need to be observers, translators, communicators, ethnographers
  • It’s about “keeping it real”
  • It’s about more than “keeping it real”, it has to come from the heart
  • Understanding social mores helps align your work
  • Be flexible. Tell stories. Share insights. Be curious. Be worldly. Be inspired.
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