I hear the word “engagement” daily, at least.
- “I want to introduce new technologies into my classroom to promote student engagement”
- “If we want this project to be successful, we’ll need to make sure the engagement of the staff”
- “We’re looking for an approach that really encourages engagement”
The goal of having engaged learners, an engaged staff, an engaged team working on a project is an great one, and once met, there hopefully be success and happiness. I’d suggest, however, that there’s great value in moving the goalposts a bit, and considering the difference between engagement and investment. I think the difference is more than semantics, and more than just a tweak. I think that if the goal is “engagement”, the project will hopefully be successful, but if the goal is “investment”, the project surely will be.
A proposed continuum (and the spacing is deliberate):
awareness – interest —- engagement ———- investment