“Investment” is the new “Engagement”

I hear the word “engagement” daily, at least.

  • “I want to introduce new technologies into my classroom to promote student engagement”
  • “If we want this project to be successful, we’ll need to make sure the engagement of the staff”
  • “We’re looking for an approach that really encourages engagement”

cc: flickr.com/photos/iloveakira

The goal of having engaged learners, an engaged staff, an engaged team working on a project is an great one, and once met, there hopefully be success and happiness. I’d suggest, however, that there’s great value in moving the goalposts a bit, and considering the difference between engagement and investment. I think the difference is more than semantics, and more than just a tweak. I think that if the goal is “engagement”, the project will hopefully be successful, but if the goal is “investment”, the project surely will be.

A proposed continuum (and the spacing is deliberate):

awareness – interest —- engagement ———- investment

Thoughts?

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